*Have more grays than this AI-adjusted headshot appears
WHO
Hi, I'm Andrew, but most people call me Archer.
I partner with founders, CEOs, and marketing teams in developing their marketing foundations and strategies.
With over 15 years marketing experience, I've worked with many organizations as a head of marketing or strategic advisor, and directly managed or coached over 100 individuals.
My skills are best suited for early or growth stage companies ($0-50MM ARR). Particularly those with B2B/B2C SaaS, Freemium, Product-Led growth, or Marketplace business models.*But not limited to
Augment your leadership team with seasoned marketing expertise without the full-time cost.
Acquired by Autodesk for $275 Million in 2018
“Archer's successful leadership in relaunching Bid Board Pro was instrumental in our Autodesk acquisition.”
Dustin DeVan, CEO/Founder of BuildingConnected
“He is one of the smartest, well-rounded marketing leaders I've ever worked with.”
David Malpass, VP Marketing of BuildingConnected
“His mentorship helped me go from my first marketing role to managing a $10M portfolio.”
Tina Staroselsky, Growth Marketing Manager BuildingConnected
WHAT
A range of services tailored to your needs.
No two startups are the same, but a lot of the foundational work in marketing is. My services generally categorize into four areas: as an Advisor, Consultant, Team Coach, or Mentor.
Advisor
On-call marketing expertise at your side.
Gain more confidence in high-impact decisions and avoid common, costly pitfalls.
From casual calls to participating in leadership sessions, sample topics include:
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Marketing org structure
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Head of Marketing hiring
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Strategic brainstorming
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Go-to-market strategies
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Funnel development
Team Coach
Offer periodic, functional guidance for individuals on your marketing team.
Increase team output, quality, and retention.
Topics vary per function, however, common themes across roles include:
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Work review and feedback
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Skill development
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Goal and priority alignment
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Conflict resolution
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Presentations and proposals
Consultant
Hands-on strategic project development.
Have high-quality marketing strategies with actionable implementation. *No outsourcing
Fast-track projects like:
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Webpage and Content Planning
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Vision-based Framework & Core Values
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Plans & Pricing
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Brand Positioning & Messaging
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Quarterly Planning & Roadmapping
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Marketing Audit (channel, team)
Mentor
Invest in your marketing leaders.
Faster, stronger development with systematic sessions in marketing management.
Mentoring in dozens of areas including:
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Leadership Skill Development
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Strategic Planning & Roadmapping
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Team Management & Hiring
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Funnel Analysis & Channel Reviews
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GTM Strategy
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Brand Messaging & Positioning
Partner
Work across services for longer engagements to maximize insights, impact, and cost efficiencies.
*Number of simultaneous clients at this level is limited
#2 Fastest growing company
“His marketing audit helped reveal our biggest opportunities and gaps, which set the foundation for our next year.”
Amaan Banwait, Chief Commercial Officer at PurposeMed
Insightful
Applying direct experience with on-going insights shared through clients.
Efficient
Focusing on being "great" in fewer areas with targeted use of time, team, and cost.
Purposeful
Designing marketing systems today that build into bigger differentiators.
Sustainable
Teaching teams to fish - so programs can run independently.
HOW
An approach designed for early and growth stages.
It's tempting to move quick, but a step in the wrong direction sets you two back from the right one. Use insights to build with purpose, while being efficient and sustainable with resources.
“Archer sees where things can get to much before others are able to.
But then also push everybody forward in a way that gets them to these places they never thought they could get to.”
Ghassan Halazon, CEO/Founder at Emerge
WHY
Grow your business faster and enhance your team.
Leaving a positive impact on companies and individuals is what motivates me. Here's a sampling of kind words and impacts left.
“Archer's mentorship set the foundation for my marketing career from coordinator to SVP Marketing for a $200 Million organization.”
Ali Jawin, SVP Global Head of Marketing at Outreach
“Having Archer a mentor was the best perk my company offered. His constructive feedback, lived experience, and personal care made him invaluable for my development.”
Edward Borenstein, Content Marketing
Grew Yesware 10x to over 1 million users in under three years.
as VP Marketing
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Hire #6
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2 million subscribers
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Top 100 site in Canada
as VP Marketing
Canada's Marketing Magazine Top 30 Under 30
2013
“His feedback while screening head of marketing candidates was insightful and actionable.”
Nicole Schmidt, CEO/Founder at Source
“...has been instrumental in my growth as a marketing leader. His coaching is so catered to me that it's personal.”
Saphira Howell, Director Marketing
CONTACT
